Categories
SEO

SEO in a world where the “SE” doesn’t “O”

I spend a ton of time working on SEO aspects of sites I work on. I’m also a pre-release team member over at vBSEO, a 3rd party SEO software add-on for vBulletin forums. Today, I question why I do this.

The ‘big daddy’ Google can’t even seem to get their sub domains correct.
ie,
http://maps.google.com/webmasters/
http://mail.google.com/webmasters/
and
http://www.google.com/webmasters/
all go to the same place.

Both the maps and mail sub domains should 301 re-direct to regular www.

This is an epic duplicate content failure on all accounts. It is possibly the greatest oxy-morons of all time. No one “searches” for Google (ok, maybe a few random’s go to Yahoo.com and search for “google” to get there…), so they seem exempt from anything relating to SEO. Yet, their algorithms penalize websites with duplicate access points.

This is not a difficult ‘final tweak’ either. This is an entry level SEO consideration. Moreover, it can have negative effects on the application itself, such as cookies hitting mix-matched domains.

Maybe Matt Cutts will grace us with a reply here 🙂

Categories
Monetization

Google AdSense to Release new Feature – Manage Ads

Google is releasing a new program shortly that lets you manage your ad units all from within the AdSense portal. It will be rolled out in phases, most likely starting with their top producers and trickling down like most of their new features.

What does this mean for publishers? It let’s you paste one ad code on your page never for you to touch it again. via their portal, you’ll be able to change the colors, borders, etc without changing the code block on your site.

For more information, read Google’s help topic