Google AdSense to Release new Feature – Manage Ads

Google is releasing a new program shortly that lets you manage your ad units all from within the AdSense portal. It will be rolled out in phases, most likely starting with their top producers and trickling down like most of their new features. What does this mean for publishers? It let’s you paste one ad… Continue reading Google AdSense to Release new Feature – Manage Ads

The Fall of CPC Advertising

Announced just a few minuets ago, Google has purchased DoubleClick for $3 Billion and change. (Source: NyTimes) This is a huge buy in many respects, but the one that effects me as a web publisher the most, is that once again, our options for dealing with providers has been literally cut in half. As you… Continue reading The Fall of CPC Advertising