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The Fall of CPC Advertising, Part Deux: Yahoo buys Right Media

earlier this month, Google announced its purchase of DoubleClick. Today, the news is out that Yahoo has bought Right Media. The fall of CPC advertising is coming soon. :(

This entry was posted on Monday, April 30th, 2007 at 2:28 PM and is filed under Monetization. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “The Fall of CPC Advertising, Part Deux: Yahoo buys Right Media”

  1. Brian Cummiskey says:
    April 30, 2007 at 2:46 PM

    I also appear to not be the only one concerned with this.

    Here’s some other reading i came across:

    drdoubt.com

    fo.unta.in

    Steve Renner

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