Monthly Archives: April 2007

The Fall of CPC Advertising, Part Deux: Yahoo buys Right Media

earlier this month, Google announced its purchase of DoubleClick. Today, the news is out that Yahoo has bought Right Media. The fall of CPC advertising is coming soon.

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The Fall of CPC Advertising

Announced just a few minuets ago, Google has purchased DoubleClick for $3 Billion and change. (Source: NyTimes) This is a huge buy in many respects, but the one that effects me as a web publisher the most, is that once … Continue reading

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